Privacy Policy

Black & White Music Ltd., Heavy Pop, Are You Listening? Festival
Privacy Policy

“We” are Black & White Music Limited (“we”, “our” and “us”) and we operate under the names of Black & White Music, Heavy Pop and Are You Listening? Festival.

“Customer” (“you”, “your”) means a person that purchases a ticket for one of our events, and/or signs up to our mailing list, and/or provides feedback on a survey response.

“Ticketing Agency” is the company where you purchased your ticket from. The ticketing agencies we use may include, but are not limited to:
Music Glue (which are also those purchased through our own website
SEE Tickets
We Got Tickets
Reading Arts

These companies should have their own Privacy Agreements and compliances with GDPR/ Data Protection and Data Handling laws.

”Personal Data” – defined as information that can be associated with or which relates to a person and/or could be used to identify a person

We are a live music / events promoter putting on events in the South East of England, as well as the annual Are You Listening? Festival in Reading.

We take your privacy very seriously and this Privacy Policy is intended to help you better understand how we collect, use and store your Personal Data. We only use this information for our event ticket lists (which you have purchased a ticket for) or to tell you about future shows we think you might like (provided you have given us your consent to do so).

We will never sell on your Personal Data to third parties and if you choose to consent to receiving marketing emails from us you will be able to unsubscribe at any time.

Black & White Music Ltd is registered with the Information Commissioners Office, registration number A8312182. Black & White Limited is a company incorporated in England and Wales under company number 07195836. Our correspondence address is South Street Arts Centre, 21 South Street, Reading, RG1 4QU.

If you have any questions or concerns at any time you can contact us at the above address or via or

Personal data that we collect
As a Customer buying tickets for our events we will collect Personal Data from you (passed to us from the Ticketing Agency you purchased your ticket through) to identify that you have indeed bought a ticket for the event and you are the named ticket holder, if applicable. This data may include Full Name, Address, Email Address, Last 4 Digits of Credit Card etc.

As a Customer signing up to our mailing list (either by opt-in consent via the Ticket Agency, or by directly signing up using a form on our website) we will collect the information that you provide us – Full Name, Email Address, City and any preferences that you select.

As a Customer responding to one of our surveys, namely but not limited to, the Are You Listening? Festival post-event survey we will collect the information that you provide us – e.g email address, age bracket, and any other feedback you provide, in order that we can take on board customer comments to develop the event.

How we use your Personal Data
We collect and use the Personal Data we collect in a manner that is consistent with this Privacy Policy. We may use the Personal Data as follows:

Specific Reason
If you provide Personal Data for a certain purpose, we may use the Personal Data in connection with the purpose for which it was provided. For instance, if you contact us by e-mail, we will use the Personal Data you provide to answer your question or resolve your problem and will respond to the email address from which the contact came.

We will use your Personal Data to compile ticket lists for our events, to verify the identity of the ticket holders. This will be compiled digitally and then printed for use by our box office staff at the event.

Marketing Communications.
Our Mailing List is hosted by Mail Chimp. You will only receive marketing emails from us if you have opted in to receive them. We will make sure it is clear when you can make these choices, for example, we have boxes you need to select if you want to receive marketing. You will always be able to unsubscribe from any marketing emails from us at any time by clicking “unsubscribe” in the email or by contacting

Other Purposes.
If we intend to use any Personal Data in any manner that is not consistent with this Privacy Policy, you will be informed of such anticipated use prior to or at the time the Personal Data is collected or we will obtain your consent subsequent to such collection but prior to such use.

How we disclose and transfer your Personal Data
We will never sell on your Personal Data to third parties. There are, however, certain circumstances in which we may disclose, transfer or share your Personal Data with certain third parties without further notice to you, as set forth below.

Agents, Consultants and Service Providers.
We may share your Personal Data with email providers, backup and disaster recovery service providers and others. When we engage another company to perform such functions, we may provide them with information, including Personal Data, in connection with their performance of such functions.

Legal Requirements
We may disclose your Personal Data if required to do so by law in order to (for example) respond to a request from law enforcement, a court or a government agency (including in response to public authorities to meet national security or law enforcement requirements), or in the good faith belief that such action is necessary to (a) comply with a legal obligation, (b) protect or defend our rights, or (c) protect against legal liability.

How we store your Personal Data
We may store Personal Data itself or such information may be stored by third parties to whom we have transferred it in accordance with this Privacy Policy. We take what we believe to be reasonable organisational and technological and security measures to protect the Personal Data collected via the Services from loss, misuse, unauthorised use, access, inadvertent disclosure, alteration and destruction.
However, no network, server, database or Internet or e-mail transmission is ever fully secure or error free. Therefore, you should take special care in deciding what information you send to us electronically. Please keep this in mind when disclosing any Personal Data.
How you can access, update, correct or delete Personal Data
You can request access to some of your Personal Data being stored by us. You can also ask us to correct, update or delete any inaccurate Personal Data that we hold or process.

You may also exercise these rights by contacting us directly by email via or or at the address specified below.

You understand that even if we delete your Personal Data upon your request or pursuant to this Policy, your Personal Data may still be available on the Ticketing Agency’s records, unless you also contact them directly.

We will consider and respond to all requests in accordance with applicable law.

How long we retain your Personal Data
For Customers will tickets to an event, we retain your Personal Data up to 3 days after the show date, after which any digital or paper records will be destroyed, aside from that required for legal, tax or regulatory reasons or for legitimate and lawful business purposes.

For Customers signed up to our Mailing List, we will retain your data indefinitely until you ‘unsubscribe’ after which your data will be immediately deleted.

For Customers who have completed one of our Surveys, your data will be retained indefinitely unless you contact us to have it removed from the survey.

If you have a complaint about our privacy practices you should email or write to us at: Black & White Music Ltd, South Street Arts Centre, 21 South Street, Reading, RG1 4QU.

We will take reasonable steps to work with you to attempt to resolve your complaint.

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